A few days ago I published the first article for this website and discussed about how you can increase the sales of your digital products to 300% using a very cheap and affordable method.
This method is focused around creating a high quality brand for your digital products and giving it an attractive and professional look, which will aggravate the curiosity of your audience and make them want to buy your products.
Today, I want to discuss about the advantages of having your own branded website and how you can start with no expenses at all.
After publishing my last article and sharing it on social media networks online, I realized that a lot of people could really not take full advantage of selling their Digital Products mainly because they don’t have a virtual office where they can market their products.
Most Authors go to places like Amazon, Lulu, Barnes and other online stores to list their eBooks.
This is a good move, but when you look at the tons of similar books on these websites, you will realize that your book is die a natural death under the weight of millions of other books competing against it.
So, what is the best way to sell your Digital Products and Make Money?
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BUILD YOUR OWN WEBSITE:
Your website is your online office, where you will be able to upload all your products and publicize your services without competition. Anyone visiting your website will be focused and will only be exposed to what you have to offer.
Unlike the usual online stores where there are millions of distractions and a lot of unprofessional jobs which can destroy the morale of the website visitors and make them think that all the products on the website is junk.
With a website of your own, you can plan your articles, decide on what you want your customers to see or read about you, upload images without any rules and give your customers or website audience the best of what you’ve got.
I have seen people waste their time on social media and they post their products and services offer on their accounts almost every hour. What they fail to realize is the fact that social media is a place where lots of nonsense happens and most serious business minded people will not take anything on social media as professional.
Although there is a way you can build your brand using social media too, but you need to have an established website in order to complement it with your social media account.
- START WITH A FREE PLATFORM:
When you are just starting off online, it is best to start with a free platform to learn the ropes, the only problem you may have is when you refuse to get a custom domain after a few weeks of getting your legs on ground.
There are several free website creators on the internet, but the most used is Blogger.comby Google.
I have other websites which I have developed with HTML and WordPress, but I still use Blogger to start up relative websites when the need arises.
I started this website in order to help others understand what it takes to make good sales online and also offer my Graphics Design Services, It didn’t cost me a penny because all I had to do is log on to my Gmail account and Create a blog using my Gmail ID.
If you don’t have a Gmail account, go get one now!
When you are about to open your new website using Blogger.com, you need to sit down and think about a few things below:
· WHAT PRODUCTS AND SERVICES DO YOU OFFER?
· WHO ARE YOUR INTENDED AUDIENCE OR CUSTOMERS?
· WHAT NAME WILL BE MOST APPROPRIATE FOR YOUR WEBSITE?
· WHAT ARE THE BENEFITS YOUR VISITORS WILL BE ABLE TO DERIVE FROM VISITING YOUR WEBSITE?
· IF YOU HAVE DIGITAL PRODUCTS, HOW WILL YOU SUPPLY YOUR CUSTOMERS?
· WHAT ARE THE NECESSARY TOOLS YOU NEED ON YOUR WEBSITE, TO KEEP YOUR VISITORS COMING BACK FOR MORE?
· WILL YOU BE ABLE TO SUSTAIN THE TEMPO OF YOUR WEBSITE’S FUNCTIONALITY?
All these questions are necessary for you to be able to understand and fully utilize your website’s functionality.
In my upcoming book, “HOW TO BUILD YOUR OWN CASH MACHINE”, I will be doing a thorough explanation on each of these points and how you can make the right decisions with your website.
For now, let’s quickly peruse the points above and make a list of what you need to put in place as you start up your website.
- WHAT PRODUCTS AND SERVICES DO YOU OFFER?
Your Website must be about an idea, cause, product or service. You should have a clear goal of what your website purpose is and what you have to offer your visitors.
A website without a consistent focus will be lost in the abyss of information overload as visitors will be confused about what your site really preaches.
So, decide on what you have to offer in products or services.
- WHO ARE YOUR INTENDED AUDIENCE OR CUSTOMERS?
After having a clear idea of your products and services, the next most important aspect is to determine your customer base.
There are several factors that need to be considered here.
- Your Customers Interests.
- Your Customers needs.
- Your Customers Educational Background.
- Your Customers Location.
- Your Customers Age Range.
Understanding the Demographics of your website visitors will guide you towards creating solutions to their problems and finding answers to their questions.
- WHAT NAME WILL BE MOST APPROPRIATE FOR YOUR WEBSITE?
One of the most technical aspects of website development is called SEARCH ENGINE OPTIMIZATION (SEO). This aspect deals with the possibility of getting your website to appear in the 1stpages of search engines when keywords relating to your website are being requested for by any website visitor.
If you want your website to rank high on Search Engines, you need to give your website a name that will be directly related to your website’s activities.
For example, It took me over 3 days of research and indecision to finally conclude on using “IncreaseYourWebsiteSales ”as the domain name for this website. The reason being that I want to discuss and raise issues here about how anyone can build a website and make sales consistently using affordable or free methods.
Your website name must be a generic and natural sentence which can be included in your articles, eBooks, videos and other materials. Thus, giving you the power to leverage and get Search Engines to index your website faster when it comes to your keywords.
You’ll learn more about Keywords in my upcoming Book.
- · WHAT ARE THE BENEFITS YOUR VISITORS WILL BE ABLE TO DERIVE FROM VISITING YOUR WEBSITE?
You must consider what your visitors will benefit from visiting your website; do you have a freebie you can offer? Do you have a Training Course you can enroll them into?
There must be an offer that is relevant and of high quality on your website, you may offer a Private Label Right eBook for free or even use it as a means of bringing more traffic to your site through tools like “Pay with a Tweet”or Cloudflood.
Make sure your offer is something great and very relevant to your Niche. This will bring people to your website in floods.
- IF YOU HAVE DIGITAL PRODUCTS, HOW WILL YOU SUPPLY YOUR CUSTOMERS?
This is a very important question when it comes to online marketing. Most people sell digital products like eBooks, Videos, Software and would love to send their products to their customers as fast as possible.
There are two easy ways to do this:
These websites allow you to upload your products and link to them from a secured server. When anyone pays for your products, the person will be redirected to the download page after a successful payment transaction has been made.
Go to any of the websites above to check out their products and services.
- WHAT ARE THE NECESSARY TOOLS YOU NEED ON YOUR WEBSITE, TO KEEP YOUR VISITORS COMING BACK FOR MORE?
Just like you need some very important equipments in your offline office like an Air conditioner, a fan, A Television Set, Furniture, A computer System and other Office Equipments. You also need to have the right tools in order for your online business to grow sporadically.
Some of these tools have already been mentioned above, others are:
1. An RSS FEEDfor your Website (From: feedburner), if you’re using blogger, then you can add a gadget with your blogs RSS FEED.
2. Share Buttonsfor your website visitors to help you pass the message across to other people who don’t know about your website existence.
3. Like Boxfrom your Social Media fan pages like Facebook and Google plus.
These tools and others like it will ensure that your website gets more exposure and eventually bring you more visitors as you update your website on a consistent basis.
- WILL YOU BE ABLE TO SUSTAIN THE TEMPO OF YOUR WEBSITE’S FUNCTIONALITY?
Finally, you need to decide if you have the time and determination to sustain the relevancy of your website. And that is why it is very important to determine the above factors and seriously work on them before you create your website.
As you start up, you can get interested people to read stuff on your website on a regular basis and because it is not a purposeless website, your visitors will understand and be interested in buying any product or service you recommend to them because they know you are an expert in what you do.
CONCLUSIVELY,
You can build your own website absolutely free even if you’re not a web developer; all you need is a little time to study the necessities and you will be up and running within a few days.
But if you would prefer to have a professional do the job for you, then you may contact me and let us discuss how you can get a befitting website for your Products and Services.
Shoot me an email: arewalanre@gmail.com
PS: If you have a Digital product and would like to Design or Redesign its Ecover Package for as low as Five Dollars, just Click on the Hard Cover Image on the Side Bar, or Click here to check out my office on Fiverr.com.
· NEXT ARTICLE: In our Next Article, I’ll be discussing about how you can Create a Social Media Account to complement your new website.
Please, leave your Intelligent Comments below and ask questions where you need help.
I’ll make sure I get back to you as fast as I can.
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Thanks and Stay Blessed.
Yours,
Arewa Lanre.